Successful copywriting is about making the target audience DO something. Maybe it is awarding you a tender, or finding out more about your product, or even just getting a 'share'.
I believe to produce content that makes your audience ACT requires an almost innate understanding of communication. This is helped by a love of the English Language, a gift for selling and passion for your subject.
All of which I have admittedly rather randomly acquired.
Hover over the pics to find out how.